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Is more better than less?

I read a very interesting chapter in John Maeda’s book ‘Simplicity’ today, it spoke about how in some cases, a certain kind of more is always better than less–more care, more love, and more meaningful actions. In the design world that I live in, I work to the mantra that less is more–less words, less on the page, less ambiguity but I realised when I read this paragraph that we do actually give more to our clients in the ways that John suggests, its the only way we can design effectively for human beings!

Emotional intelligence is now considered an important facet of leaders today, and the expression of emotion is no longer considered a weakness but a desirable human trait. Fulfillment from living a meaningful life is the ROE (Return On Emotion), I like that!!

Dan Day
Founder, Creative Director & CEO
We are an independent ideas studio focused on delivering real ideas and design communication solutions that get results for our clients.

From small individual projects to national brand identities, each and every client is treated with the same care, attention and respect that we value ourselves.

We would like to listen to your ideas…

Specialties: DESIGN & CREATIVE DIRECTION FOR
BRANDING | LITERATURE | PUBLISHING | FASHION | EXHIBITIONS | WEB | PACKAGING.

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