“Why do I get out of bed in the morning? Well, apart from checking the ocean, I enjoy helping people communicate more effectively through winning ideas and clean, successful design. My fascination with perception and the thinking mind allows a greater understanding of what makes us human, the mark making is purely the icing on the cake! Less is more, more or less!”
I have over eighteen years experience in branding and design working in London and Sydney.¬†The scope of my work covers clients large and small, including naming and identity work, design¬†for print, new media, fashion, illustration, exhibitions and web.
I consider ideas to be paramount.¬†Successful solutions begin with a clear and agreed upon brief. Thinking, questioning, thinking,¬†brainstorming and some more thinking will establish clear goals. From there, with energy,¬†winning ideas can be generated, refined and perfected. I am a pragmatic, strategically inclined¬†creative, and passionate about good work whether it is my own or that of our team. Enthusiasm,¬†energy and effective communication skills have resulted in successful solutions for my clients.
I love Branding!!