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New Melbourne identity…

The city of Melbourne has recently  unveiled its new logo, the big M. Designed by Landor Associates in Sydney the Lord Mayor had this to say:

‘The new design will become an icon for Melbourne, synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future.’

There has been outcry from Melbourne design houses saying that the State has ignored the fact that there are so many talented designers living and working in and around the city, perhaps it was felt that an outside opinion was needed to encapsulate all the city has to offer, whatever the reason at $148,000 its not a logo to be sniffed at. What are your thoughts? do you like it or loath it? Check more of the design here…

Dan Day
Founder, Creative Director & CEO
We are an independent ideas studio focused on delivering real ideas and design communication solutions that get results for our clients.

From small individual projects to national brand identities, each and every client is treated with the same care, attention and respect that we value ourselves.

We would like to listen to your ideas…

Specialties: DESIGN & CREATIVE DIRECTION FOR
BRANDING | LITERATURE | PUBLISHING | FASHION | EXHIBITIONS | WEB | PACKAGING.

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