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The importance of graphic design to the success of online marketing

design solutions

When you run an online business, your online presence can make or break your business. This applies to people who have an ecommerce store and tradies or professionals who advertise their services online, as much as it does to online marketers.

Your online presence can take many forms, from how you interact with your customers on your website, to your social media accounts and your company’s branding. It is your branding and the look and feel of your website that makes a huge impact on your standing within your industry and within the community, so it always pays to have the best possible website you can afford.

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Mobile friendly website design – Responsive vs. Mobile websites

Responsive-web

As a business owner you should already be aware that Google has once again changed the ball game and added another criteria to the way it ranks websites in the search engine results pages (serps). So now your rankings depend on whether or not your website is mobile friendly.

With the rapid increase in people using their mobile devices to search and shop online, this move is understandable, however that doesn’t help business owners when they are faced with a website that is not mobile friendly.

So what can you do about this problem? Because, if you don’t want to lose rankings, customers, sales and conversions, you have to address this issue very quickly.

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6 essential WordPress tips and tricks

Wordpress design

WordPress is one of the most popular content management systems (CMS) in the world as it is so easy to load and to use. If you are new to WordPress however, it can all look a little bit daunting. So here are 10 essential tips that will make writing, editing and posting your content easy and problem free.

  1. Clean up your permalinks: This is best done before you start adding content to your site, otherwise you will create a lot of 404 errors. These can be easily fixed with a redirect however and it is worth it, so that your URLs are crispy clean and user-friendly.

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20 Life saving SEO tips for small businesses

SEO tips

We all know that search engine optimisation (SEO) is the lifeblood of any successful website. So if you want any chance of ranking in the search engine results pages (serps) then you need to optimise your website.

Increased rankings mean more traffic and more traffic means greater sales and conversions –so long as both your off-site and on-site SEO is up to scratch. So here are 20 tips to make sure that your SEO is in tip-top shape:

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Why Buzzwords can be bad for business

Solutions

 

One definition of buzzwords is that they are words or phrases that sound important or technical and are used primarily to impress people. In other words, buzzwords are vague terms that explain nothing because you have no idea what you really mean.

Does that sound harsh? Well how often do you hear these buzzwords?

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