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Trending web designs – is a flat design right for your business?

Flat-UI-design

Web design trends come and go, but sometimes a trend comes along that just makes sense. For the past few years we have seen the demise of the skeuopmorphic designs and the upsurge in flat designs. Why is this?

Well let’s take a look at both of these designs, so you can decide for yourself which type of web design is best for your business.

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Building a successful brand

Brand design

Whether you are just starting a new business or considering rebranding your current company, the way people perceive your business is vital to your success. Community perceptions are heavily defined by company insights and opinions, so at the outset you need everyone to be on board with the new branding strategy.

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A 5 step process to successful rebranding

If you feel that your company is losing out to your competitors, it might be time to reassess your brand and make it stand out from the crowd. Rebranding is not for the faint-hearted, as it usually involves a complete realignment of your brand within the marketplace.

This is achieved by redefining your message to the community and creating a sense of trust and authenticity in your rebranded image. So if you are thinking of rebranding your company, here are 5 steps that will help you negotiate the process:

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Rebranding mistakes and how to avoid them

Blog_Brandmistakes2014

In a previous post we looked at 3 questions to answer before rebranding:

  1. Has anything changed within the company?
  2. Has anything changed with your target audience?
  3. Has anything changed within your industry?

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3 Questions to answer before rebranding

Rebrand

 

Branding is not a short term marketing campaign – it is the fundamental core of a company. Your brand is not only your logo, it is your message to the world. It says ‘Here we are, this is what we do, what we stand for and what we believe’.

Your brand reflects the essence of your company. So why change it? Why even consider for one moment that you might need to rebrand?

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