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The importance of graphic design to the success of online marketing

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When you run an online business, your online presence can make or break your business. This applies to people who have an ecommerce store and tradies or professionals who advertise their services online, as much as it does to online marketers.

Your online presence can take many forms, from how you interact with your customers on your website, to your social media accounts and your company’s branding. It is your branding and the look and feel of your website that makes a huge impact on your standing within your industry and within the community, so it always pays to have the best possible website you can afford.

The last thing you want to do is to waste your money on a poorly designed logo and website, which doesn’t bring in hardly any traffic and ends up negatively impacting on your brand. As a business owner, you already understand the importance of leveraging the expertise of professionals in your business and dealing with a graphic designer and web developer is no different.

I am sure that we can agree that the design of your logo and how this in incorporated into the design of your website are two vital components in portraying a successful image online. A graphic designer is integral to this design process and at Shoebox Creative we provide branding, graphic design and website development to our clients.

Let’s take a look at how a graphic designer can contribute to the design of your logo and the aesthetics of your website branding.

Logo designs for maximum impact

Your business needs a consistent brand that is clearly identifiable across all of your advertising mediums. The logo of your brand needs to represent the services you provide to your customers, the ‘feel’ of your company (fun, passionate, adventurous, creative, dynamic, innovative, revolutionary, exciting, etc.,) and your ethics and your values.

To incorporate all of these qualities into a logo, you need an experienced graphic designer who can give your company a logo to be proud of on your website and other marketing materials.

Incorporating your logo into your website

What a visitor actually sees when they first land on your website makes a lasting impression on them, so the visual aspects of your website make a huge difference. Your brand consists of more than just your logo, which is an excellent start in itself, but you also need the design, colours and fonts on your website to reflect the totality of your brand.

At Shoebox Creative we can do all of this for your company, giving you a head start over your competition and portraying your brand to your visitors in the way that you have always envisioned.

For more information on how we can help brand your company, call our design team on 02 8209 3579 or complete our online enquiry form.

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