I was wandering around the web today, as you do, and came across and interesting collection of ideas for self promoting ourselves, I have included the first 10 here and will include the link so you can read the rest, if you have any additional ideas that are not included, send them in and we can start our own list!
(1) Give Away Freebies With Your Design Business’s Name and Contact Information.
Go to where your target customers hang out and set up a booth or table. Give out some freebies and a flyer or leaflet as well. Some examples of freebies include free magnets, rubber bands, rulers, note pads, etc. All of these items should have your information printed on them.
(2) Free Demonstrations of Your Services.
Go to local print shops, office supply stores, and other local stores and offer to give free demonstrations of your services. You can also offer lessons as well.
(3) Speaking Engagements.
Contact local schools and associations about classes, colleges, seminars, lectures that you can speak or teach at.
(4) Go to Your Local Library or Book Store and Place Business Cards in Relevant Books.
This one is a little iffy. Go to your local book stores and libraries and find books that a potential customer might read and place your business card in it.
(5) Shave Your Logo into Your Hair or Get a Logo Tattoo.
Want to strike up conversation easily? Shave your logo into your hair or get a tattoo.
(6) Flyer / Business Card Exchanges.
Network with other local non-competitive businesses. See if they will display your business card or flyer in exchange for referrals, etc.
(7) Incorporate a Referral Incentive Program.
Offer your customers an incentive for referring customers to you. An incentive could be a discount on future business, a gift certificate, a gift, or whatever you decide that they incentive should be. You might also consider implementing a referral fee.
(8) Hold a Contest.
Offer a contest with a grand prize that would interest your target audience. Promote your contest through flyers, local newspapers, and local radio stations. This will get the word out about your business and will more than pay for itself. (however you have to have the startup cash to place ads in local newspapers and on the radio. If you don’t have startup cash, just use hand printed flyers and place them all over your the place (such as libraries, grocery stores, malls, etc). By holding a contest, you can also get your site listed on dozens of online contest directories.
(9) Directory Listings.
Make sure to list your company in all appropriate free directories. If you can afford it, get yourself listed in directories that require a fee (as long as you have researched that directory and it is a directory that will land you business).
(10) Wear Your Business Information.
Create t-shirts, hats, buttons, and bags with your company’s information and web site listed on them. You might feel like a walking advertisement but that is the point.