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3 reasons why rebranding is good business

Rebranding, logo design


Rebranding can be a risky business if not looked at holistically. Branding is much more than making your company or product look good to consumers, it needs to make your bottom line look good as well.

So if you have gone to all the trouble to create a brand – why in the world would you want to rebrand? Well, simply put – a company rebrands because it needs to change a significant element of their branding image. This could be purely the logo or the marketing message or it can even include a full corporate rebrand exercise. Read more…

3 Reasons why you need a USP (Unique Selling Point)

Every successful business owner has had to answer one single question – why should consumers buy our products or services?

And it is your USP that helps to answer that question. So what is a USP?

Your USP is your unique selling proposition. It is a statement or phrase that sets you apart from the competition.

Examples of great USPs

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5 Essential Steps to Brand Design

ShoeBox Creative is a graphic design company in the Northern Beaches of Sydney, and we specialise in communication solutions for businesses. Specifically, we focus on brand design – we help you identify and build a brand that sends a clear message to your customers about your product or services.

A brand is more than just a name and a logo design – a brand identifies your core business and creates an emotional interaction with your clients. So how do you build a brand? Well here are 5 essential steps you must take to build your brand. Read more…

Logo Trends for 2013/14

Forecasting the near future in design is a reflection of society’s concerns. With such rapid shifts in technology and social media, consumers react to a fear of being left behind. At one time, keeping up with trends meant reading a monthly journal. Now, not only do we have to read daily blogs, but we are expected to contribute as well. Consumers who are not participating are growing ever more anxious about the specter of being technically eclipsed.

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Tasty Cards launch!

Tasty cards, mixing recipes with art

We are proud to announce that the first range of Tasty Cards have been delivered hot out of the oven and are currently making their way into selected shops around Australia and the UK.

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